Affiliate Marketing Software
A reliable affiliate marketing solution to measure, manage and optimize partner campaigns for the highest performance.
Trusted by more than 500 advertisers, networks and publishers across 50+ countries, CAKE’s Affiliate Marketing Software ensures accurate measurement, data security and unrivaled support to attract new partners and build profitable relationships.
Elevate Performance through Smart Insights
Optimize your affiliate marketing program through real-time insights into partner and campaign performance, customizable alerts, granular data and unique commission structures to reward partners.
Maximize Traffic and Increase Profit Margins
Leverage custom targeting parameters such as location, device, browser, traffic caps and redirects for real-time monetization of traffic and ensure accurate measurement for each impression, click and conversion for proper revenue and payout attribution.
Safeguard Your Business with Intelligent Scaling and Enterprise Reliability
Protect your business and partner relationships with 99.9% uptime guarantees on our global infrastructure hosted by Amazon Web Services (AWS) and seamlessly grow your marketing program on CAKE with intelligent scaling across new verticals and flexible click volumes.
Ensure Success, Support Your Team with Ours
Gain access to industry-leading phone and email technical support; 24 hours a day, 7 days a week, in addition to a dedicated Client Success Manager and Implementation Specialist for best practices and industry advice.
Remove Risk and Maintain Affiliate Program Credibility
Take immediate action on revenue-impacting fraud with pixel whitelisting and custom alerts that recognize abnormal campaign behavior and unrealistic conversion timeframe thresholds.
Protect Data and Eliminate Privacy Concerns
Ensure data security and privacy with ongoing GDPR efforts in addition to a clear set of policies and procedures outlined in our Type 1 SOC 2 report to safeguard customer data.
Customize the platform with your brand name, logos and color scheme, as well as the login domain, tracking domain(s) and more.
Scalable and Reliable
99.9% uptime guarantees and a global infrastructure hosted by Amazon Web Services (AWS) for intelligent scaling to meet business needs.
Get industry-leading phone and email support; 24 hours a day, 7 days a week, in addition to your dedicated Client Success Manager and Implementation Specialist.
Ensure data security and privacy with ongoing GDPR efforts in addition to a clear set of policies and procedures outlined in our Type 1 SOC 2 report to safeguard our customers’ data.
Visualize reports, export data to a CSV file, S3 or access via API in real-time.
Customize user and department permissions as well as roles access controls.
Create custom metric calculations and additional reporting views with the option to share custom views across the organization.
Powerful Open API
Make changes through flexible internal automation tools and allow programmatic ingestion of reporting data.
Flexible and Customizable
Take advantage of years of customer-driven affiliate marketing software development that has led to a flexible and robust solution.
Go beyond location and device targeting with redirect rules for A/B testing, fraud detection, referring source and more.
Target campaigns by language and location, including particular countries, regions and even cities, through the geo-targeting database.
Target any device, ISP carrier, operating system or browser in real-time by leveraging a massive and continually-updated device database.
Pixel and Postback Management
Simplify workflow by allowing administrators and affiliates to control pixels and postbacks within virtually any network or platform in real-time.
Go beyond measuring a single revenue-generating event and identify interactions along the customer journey.
Simplify grouping and reporting on thousands of campaigns and enable managers to target offers towards specific affiliates.
Take immediate action on revenue-impacting fraud with pixel whitelisting and custom alerts that recognize abnormal campaign behavior.
Click and Conversion Caps
Set click and conversion caps on offers, affiliates and campaigns and receive alerts when a cap is approaching or has been met. Easily monetize post-cap traffic with CAKE’s powerful campaign redirect strategy.
Affiliate and Advertiser API
Give your affiliates and advertisers the power to automate their own workflow through powerful two-way APIs for reporting, campaign details and more.
Track mobile campaigns with postback integrations to leading mobile measurement platforms, or utilize CAKE’s iOS or Android SDK.
Increase campaign measurement by simply adding an impression pixel to any HTML email or banner creative, or take it to the next level with ad server integrations.
Enhanced Email Communication
Update affiliates and advertisers regularly with customized email templates that utilize text, HTML and attachments.
Create and manage a custom conversion pixel whitelist that protects your company from fraud in cases where server-to-server tracking is possible.
Detailed Compliance Reports
Keep track of when an advertiser updates suppression files and when affiliates download them, all within one centralized report.
Reward existing affiliates for recruiting new publishers using a commission-based incentive program with customizable timeframes and payment models, including profit shares, revenue percentages or a simple flat fee.
Utilize our hosted white-labeled signup form and application review process to onboard new partners or create your own process with our signup APIs.
Easily manage alternate landing pages, targeting rules, payout tiers, caps and more within a single offer for improved efficiency and accuracy.
Understand every level of Ecommerce campaign performance through product-based tracking and reporting, and provide product catalogs for your partners via the affiliate portal.
Voucher Code Support
Measure and attribute online or offline sales using unique voucher codes for your partners and/or campaigns.
Easily integrate with Quickbooks, Anura, Dialogtech, Unsubcentral, Optizmo, Ezepo, BriteVerify, Neustar, Tipalti and many others.
Audit Trail and History
Track all changes made by account managers and system administrators to help identify who made changes and understand why changes were made.
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CAKE News and Resources
CAKE recognized as industry leader in the G2 Spring 2021 Grid® report
As part of G2’s Spring 2021 Grid® reports, CAKE has earned high customer marks in 19 categories. G2 is the largest software marketplace and services review platform. According to G2, the Grid® represents the democratic voice of real software users, rather than the subjective opinion of one analyst. G2 rates products from the categories algorithmically
Brittany ChristopherApr 63 Minute Read
CAKE Hits All the Right Marks in Customer Satisfaction – The Best Affiliate Software
CAKE is known in the affiliate marketing industry for phenomenal customer service. Going beyond the business-as-usual mindset, CAKE has established a tradition of a customer-centric culture by forming close partnerships with each customer. We proactively communicate with clients, securing a deep understanding of their specific and very unique business needs. We also value gathering feedback
Karen NugentAug 194 Minute Read
Better Together: Adding Value to Your Affiliate Program with Lead Distribution
Affiliate networks are already well-versed in creating, nurturing, and leveraging relationships. For these networks, lead distribution can provide a new revenue stream by getting the most value out of their campaign traffic by passing along qualified lead data to advertisers.
Jun 81 Minute Read
How to Customize Sub ID Payouts to Reward Partners
Optimizing campaign performance depends on properly identifying which campaigns and partners are performing well. CAKE enables affiliate marketers to track and measure granular data points about partner performance using Sub ID click tracking parameters. With this knowledge, you’ll be in a position to do more of what is working best, reward your partners with higher payouts
Carlee BenitoJun 46 Minute Read
Managing Affiliates: Using Data to Make Informed Decisions
As digital marketers it is easy for us to become overwhelmed with the amount of data available at the click of a button. Within CAKE’s platform marketers can easily track more than 30 different data parameters on a single transaction. That is a lot of data! Once you have gathered the data points the real
Stephanie SwanNov 96 Minute Read
How to Start an Affiliate Marketing Program: 5 Tried-and-True Tips
Beginning a new venture can be exciting, and slightly overwhelming at the same time. This definitely applies to launching an affiliate marketing program. And as affiliate marketing continuously proves to be resilient, the value of this performance-driven, cost-effective channel is especially relevant now when many are looking for strategies to increase revenue. So, what is
Brittany ChristopherMay 2814 Minute Read
Three Ways to Leverage Technology to Grow Your Affiliate Marketing Program
In 2009 I first entered the performance marketing world as an affiliate manager; as my book of business grew, I knew technology was going to be the key to continued success. Since then, some things have changed. I moved on to CAKE, a performance marketing software company, and now am the Head of Major Accounts.
Jodi LipschitzSep 1312 Minute Read
Brand Integrity and Affiliate Marketing: 6 Major Pitfalls and How to Avoid Them
Why brand integrity matters Brand integrity is a measure of how buyers perceive a company across all its touchpoints. With affiliate marketing, protecting brand integrity for advertisers – or in the case of networks, the advertisers they manage – becomes exponentially more complex in the highly interdependent ecosystem that also includes affiliates, and sub-affiliates. Affiliate
Brittany ChristopherJul 285 Minute Read
Adleadr Improves ROI by Streamlining Its Lead Distribution and Affiliate Programs on a Single Platform — CAKE
Adleadr, a UK-based performance marketing agency, was using two different platforms to manage lead distribution and affiliate marketing programs for its roster of clients. However, this led to lost revenue, poor leads, and inefficiencies. To address these issues, the agency was in search of a new solution. This is when CAKE stepped in. Adleadr decided
Brittany ChristopherMar 41 Minute Read
How to Prepare for Growth by Relying on Stable Technology
With fledgling SaaS providers recently entering the performance marketing industry it’s important to look at a company’s stability from a holistic standpoint before selecting a technology partner. But what exactly does stability mean? Here are the two sides of stability that you need to know – business and technology – along with steps you can
David WilsonSep 249 Minute Read
Build vs Buy Software: Dispelling 3 Common Myths About Building Your Own Affiliate Network Solution
Are you thinking of building (or perhaps you’re already using) your own affiliate network software? If so, it’s inevitable that you’ve pondered over whether to build or buy, and possibly if your current software meets the cut. The advantages of buying or licensing affiliate network software is well-documented. The right solution plays a key role
Brittany ChristopherJan 1312 Minute Read
6 Signs to Know if You’re Using the Right Affiliate Network Software to Fuel Growth
It’s no secret that the right affiliate network software delivers significant benefits and advantages that help drive your business forward. Yet, how do you know if the solution is, in fact, the best fit? If you’re questioning the limitations of your affiliate network software, it may be time to consider making a change. A different
Brittany ChristopherNov 2411 Minute Read
Choosing the Right Affiliate Software for Your Company
This checklist provides a guideline for how to evaluate cloud-based affiliate software solutions and select the one that meets your requirements, such as building strong partnerships and maximizing profitability.
Mar 111 Minute Read
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